Unless you’ve been living under a rock the past 20 years, you will know that websites and Internet usage is increasing substantially every single day. Companies are basically non-existent if they do not have a web presence. If you are not accessible across multiple online platforms by 2015, consider saying goodbye to your business before the years end. This article is going to highlight why 2015 is going to be the biggest year for digital marketing, and why, if you haven’t already, it is time to invest in a digital marketing strategy.
Key Statistics
- 12.5 million Internet subscribers in Australia in June 2014 *
- 40% increase in broadband downloads *
- In 2012-2013 the proportion of Internet users purchasing or ordering goods or services online was 76%, this has only increased since then *
- 90% of smartphone owners in Australia were using Internet on their phones on a daily basis in 2013 ^
- Users accessing the web via mobile devices have gone from 18% – 29% in just one year (December 2013 – December 2014). #
Business owners need only look at these statistics to know that establishing, maintaining a promoting their business online is essential in order to obtain more customers and thus grow sales. Make a head start in 2015 by getting your digital strategy underway with the help of a reputable company.
It is predicted that mobile usage will continue to grow exponentially over the next 4-5 years. If your website isn’t mobile friendly, you are potentially losing out on a huge amount of traffic, leads, and potential customers.
Increasing Traffic Through Mobile Responsiveness
Cashing in on the market will be made far easier with a fully responsive mobile site. It is not too difficult to ensure site is optimised for mobile. First off, however, check the ‘friendliness’ of your site on Google’s Mobile Friendly Test – https://www.google.com/webmasters/tools/mobile-friendly/
If your site is indeed mobile responsive, go through the checkout process on your site from such a device and check out how the process would be for an external user. A mobile optimised checkout that is easy to use and understand is extremely beneficial for the satisfaction of customers.
Younger Generation Web Usage
The biggest and highest growing market sector in 2015 and beyond is Generation Y or ‘the Millennial’ generation. These web users respond to Internet marketing because the large majority have grown up with ready access to the web and they are now at the age where they are willing to spend their money. In comparison to this generations older counterpart, they are far more likely to spend their money online rather than go into actual stores.
In around 2003, online shopping started to become mainstream and ever since this time, online revenue has only gone upwards. Over a decade later, revenue from online shopping websites has gone up and up, and shows no signs of stopping anytime soon.
We have the millennial generation to thank for the rise and rise of online usage and in terms of spending online. Apart from spending big online, this generation also love to interact via social platforms, presenting the perfect opportunity for discussions to occur around your brand or products – further driving engagement and spreading the word on your offerings. Relationships between your brand and your customers should be driven through social media.
The statistics and the numbers don’t lie, 2015 is shaping up to be a big year in the way of maximum online exposure and sales if you optimise your digital strategy correctly.
• * www.abs.gov.au – Australian Bureau of Statistics
• ^ www.ourmobileplanet.com
• # www.gs.statcounter.com
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